Riding the Wave of Surf Culture
The Natural Design Story
Over 50 years ago, a young surfer from the South Bay, Wes Price, decided to move to South Orange County with his wife and two little girls, crafting his own surfboards along the way. Born and surf-bred on the Redondo, Hermosa, and Manhattan Beach shores, Wes started surfing at age 15 before eventually making his way to Capo Beach, just north of San Clemente. In his garage, he began shaping and glassing boards for himself and others . . .
Natural Design Surf Merch
Stylish, comfortable, waterproof ball cap for protecting your head and eyes from the sun.
Surf Cap
Stylish, comfortable hoodie for warming you up at dawn patrol & after those chilly paddle-outs.
AVAILABLE IN PULL-OVER AND ZIP-UP MODELS
Surf Hoodie
Stylish, comfortable, pre & post-surf wear for daily fashions and casual nights around a bon-fire.
AVAILABLE IN MULTI-COLORS, STYLES & LOGOS
Surf T-shirt
Many more products available on our store page
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Who We Are
My name is Gregg Lancer, and I’m proud to share the story of Natural Design Surfboards (NDS), founded by my father-in-law, Wes Price. For many years, Wes poured his passion and skill into the surf industry, reflecting the true spirit of surfing. My heart is to honor his legacy and the journey of NDS, a brand built on craftsmanship and dedication. I invite you to dive deeper into this remarkable story and “re-discover” how Natural Design Surfboards continues to make waves in the surfing world.
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Contact Us
Do you have a story to share, or want to explore merch and other opportunities with us? Fill out our contact form, and we’ll be in touch as soon as possible!